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	<title>Copia Marketing, LLC</title>
	<link>http://copiasolaris.com</link>
	<description>All In One Email Marketing Solutions for the Direct Response Industry</description>
	<lastBuildDate>Tue, 26 Feb 2008 21:45:13 +0000</lastBuildDate>
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		<title>How to Get Better SEO Traffic: 4 Strategies to Increase Leads 58%</title>
		<description> 			SUMMARY: Most marketers would be thrilled with an SEO strategy that delivers a 240% improvement in Web traffic. But converting more of those visitors into leads is even better.

One marketer built on the success of an SEO campaign with tactics to maintain traffic and increase conversions. Includes a new ...</description>
		<link>http://copiasolaris.com/how-to-get-better-seo-traffic-4-strategies-to-increase-leads-58/</link>
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		<title>Conducting an Email Audit</title>
		<description> 			SUMMARY: Your email marketing works but it could be better. Maybe it's the content or your deliverability ... or something else. Admit it -- you're not sure what works and what doesn't. It's time for an email audit.

An email audit might sound intimidating (let’s face it, the word “audit” ...</description>
		<link>http://copiasolaris.com/conducting-an-email-audit/</link>
			</item>
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		<title>How to Pitch Marketing Bloggers: 25 Dos &#038; Don&#8217;ts</title>
		<description> 			SUMMARY: Pitching bloggers isn't easy -- especially if they're considered among the best in their business. Their in-boxes can bulge with emails.

To have any chance of grabbing their attention, you should know many dos and don'ts of pitching them. And the pitch should start well before you write.

Before You ...</description>
		<link>http://copiasolaris.com/how-to-pitch-marketing-bloggers-25-dos-donts/</link>
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		<title>How to Launch a Lead-Gen Campaign on a Tiny Budget: 7 Steps for Using Blogs &#038; Social Media</title>
		<description> 			SUMMARY: If your company has big plans for a product launch but a tiny marketing budget, Web 2.0 can come to the rescue.

Worried about the high cost of direct mail, email and telemarketing, a marketer turned to social networking, blogs and a four-figure search budget to debut a complimentary ...</description>
		<link>http://copiasolaris.com/how-to-launch-a-lead-gen-campaign-on-a-tiny-budget-7-steps-for-using-blogs-social-media/</link>
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		<title>10 Things You Should Know About Improving Your Agency&#8217;s Relationship - Tips &#038; Horror Stories</title>
		<description> 			SUMMARY: When you outsource marketing to an agency, you expect them to handle most of the work. But that doesn’t let you off the hook in your marketing. Far from it.

You remain a key partner with the agency, which means you have to be a great communicator … and ...</description>
		<link>http://copiasolaris.com/10-things-you-should-know-about-improving-your-agencys-relationship-tips-horror-stories/</link>
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		<title>How Wholesaler Lifted Orders 13% With Newsletter - 12 Tips &#038; Strategies</title>
		<description> 			SUMMARY: Wholesalers who supply products to independent retailers still depend on face-to-face meetings as their bread and butter even as ecommerce evolves. But one national wholesaler has embraced the Internet to boost orders for their reps.

See the steps they followed to create an email newsletter program. Retailers who subscribe ...</description>
		<link>http://copiasolaris.com/how-wholesaler-lifted-orders-13-with-newsletter-12-tips-strategies/</link>
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		<title>Special Report: Online Video Ads - Types, Creative Tips &#038; Success Stories</title>
		<description> 			SUMMARY: Online video advertising is coming into its own. But can you simply use a TV commercial? What length have marketers found to be the most effective?

We have the answers to those questions and more in our latest Special Report. Discover essential marketing know-how, formatting and creative tips. Plus ...</description>
		<link>http://copiasolaris.com/special-report-online-video-ads-types-creative-tips-success-stories/</link>
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		<title>How Reader’s Digest Mined Purchasing Data to Personalize Catalogs &#038; Lift Conversions 74%</title>
		<description>
 			SUMMARY: Digital print capabilities have made it possible so you don’t have to send out the exact same postal mail piece to each of your prospects. In fact, you can arrange products based on past purchase behavior and other data or even change the size of your mailer.
Reader’s Digest ...</description>
		<link>http://copiasolaris.com/how-reader%e2%80%99s-digest-mined-purchasing-data-to-personalize-catalogs-lift-conversions-74/</link>
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		<title>Exclusive Data: How Many Telemarketing Calls Does It Take to Initiate a Lead Gen Conversation? (More Than You Think)</title>
		<description> 			SUMMARY: Marketers have so many fancy online options at their fingertips, they forget how useful (and successful) telemarketing can be for lead generation. So many don’t follow the right rules or give up too soon.

We have exclusive new data and strategies to help you to make the right calls ...</description>
		<link>http://copiasolaris.com/exclusive-data-how-many-telemarketing-calls-does-it-take-to-initiate-a-lead-gen-conversation-more-than-you-think/</link>
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		<title>Email List Rental Toolkit: How to Read a Data Card + Sample Contracts</title>
		<description> 			SUMMARY: Renting a permission list for the first (or even third) time can be a bit confusing. What's normal for transmission fees? How speedy is the turnaround? Should you pay extra for brand endorsement? Should you rent more names than the minimum to run a test? etc., etc.

Here's a ...</description>
		<link>http://copiasolaris.com/email-list-rental-toolkit-how-to-read-a-data-card-sample-contracts/</link>
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